Umiya tea
Project: Rebranding & Market Launch Campaign
Client: Umiya Tea (Partnering for 20+ Years)
In 2023, Umiya Tea underwent a major rebranding, unveiling a new logo and packaging design for their entire product line. The challenge was to quickly remove old branding from the market and establish the new identity with maximum impact.
Our Solution:
BABA Digital executed a massive rollout campaign, replacing old visuals across Rajkot and beyond. From vehicle vinyls, auto branding, and arch gates to in-market displays, our team worked at high speed with premium materials and flawless execution.
Impact:
The successful transition ensured Umiya Tea’s new identity reached every corner of the market seamlessly and consistently. Our 20+ year partnership with Umiya Tea reflects our commitment to delivering trust, quality, and brand visibility at scale.
